Company : IK Multimedia.

Way back in 1996 — around the time electricity was discovered and cell phones were the size of your average 4-slot toaster — two Italian engineers got together to solve a problem in a recording studio. Could you get the sound of classic analog gear from a computer? One of them said (in Italian, of course) “Could we emulate electronic circuits using DSP algorithms and feed an audio signal through the computer and get the same sound?” The answer was yes, the piece of gear they emulated was a vintage Abbey Road console, and a company was born.

Although that’s a pretty simplified version of how IK came to be, it reflects the driving philosophy behind all of our products: give musicians the tools they want/need to be creative and productive.

Recreate classic legendary products in the digital world and make them available to all musicians. But make them simple. Make them both aspirational and affordable. And make them for Musicians First.

Details

When?

September 20th - 23rd, 2016

Where?

Surf & Sand Resort
1555 S Coast Hwy.
Laguna Beach, CA 92651

Who's Behind This?

DealerscopeRyan Retail Consulting