Over the last decade, a new breed of mission-driven, high-growth companies has emerged from the maturation of the Internet era that has changed the face of our economy. From Uber to Earnest to DocuSign, these companies are what John Battelle termed as NewCos, which uniquely place information at the center of their business to determine how to best organize the people and products that support it. The preeminent authority on disruption and innovation in business credited with identifying this phenomenon, Battelle’s insights are essential for organizations to understand how these NewCos are redefining traditional markets as diverse as transportation, energy, food, consumer packaged goods, financial services, and hospitality.
As the co-founder and CEO of his sixth and most recent startup, aptly named NewCo, Battelle has launched global business festivals in 20 cities around the world that identify and celebrate NewCos.
Named a “Young Global Leader” by the World Economic Forum and one of the most innovative leaders in digital marketing by Ad Age, Battelle’s extensive resume also includes roles as co-founding editor of Wired magazine, founder and former CEO of The Industry Standard, founder and CEO of Federated Media Publishing and co-founder of Web 2 Summit. He is also the author of the international bestseller, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture.
With a fixed position at the nexus of innovation and disruption, Battelle offers enlightening, provocative insights on the companies and paradigms revolutionizing business, along with indispensable strategies for organizations in any industry to understand and acclimate to the revolution.