October 3rd - 6th, 2017
Surf & Sand Resort
1555 S Coast Hwy.
Laguna Beach, CA 92651
Starts: 10:00 am | Ends: 10:45 am
Marketing strategies that focus on a “one size fits all” strategy fail to win critical market share. Age demographics and gender purchasing habits greatly influence which products and services fly off the shelves and which ones are left with closeout stickers. Learn the inside scoop into your target market’s purchasing power and motivation to effectively move the needle on the business bottomline in today’s customer-centric economy.